In less than twenty hours the calendar will flip to a month that brings more dread, and stress, and
fear, and chaos, and hurt feelings, and bad memories, and financial strain, and
heartbreak to some people than the other eleven months of the year combined.
Christmas
didn’t start that way and it doesn’t
have to be that way for you and yours. But it will sweep you away if you let it.
By
now everyone has likely received at least a dozen advertisements stressing the
urgency of the holiday season, right? Time is running out!
Hurry in! You might miss out on something incredible! What are you
waiting for? Hurry! Hurry! Hurry! Christmas is right
around the corner, people! Where are you? HURRY! You’re going to
miss it!
If
you’re anything like me, by the time you get done reading an ad like the one
above, your heart’s racing and you feel a building anxiety over the fact you
might just miss something if you don’t indeed hurry. Even if all was well
in your world before you even knew that ad existed. Even if you had
things well in hand this holiday season, the ad most likely did its job.
Have you ever noticed how marketers play on emotions that sit way too close to
the surface for many of us? They unsettle you (Am I ready?).
They place doubt (Did I get the best deal?). They might even play
on fear (Is what I’ve done good enough?).
I’m
the first to admit I can easily get caught up in this hurry frenzy. As
the baby of five kids, I never wanted to miss out on anything growing up and I
can proudly say in my forty-six years, nothing’s changed. I still hate
missing out. I’m the first one up on Black Friday and I’ve been known to
follow a certain big brown truck to a nearby game store on release day for a
kiddo I happen to adore. I can hear you laughing but don’t judge
me. My guess is you’ve probably done this same type of thing, especially
if you have children. Whether it happens to you during the holidays or at
some other time of year, like a birthday or special occasion, it doesn’t
matter. Even though my kiddo is older now, I can still hear his pleas
from past holidays ringing in my ears. But mom, you have to
hurry! They open at 4am on Saturday but you only have an hour. If
you aren’t one of the first three in line, they’ll sell out and I’ll be the
only kid without a copy of the game! It’s a boatload of pressure,
I’ll tell you. Yet there I went, running around town in a panic,
wondering if I was going fast enough, afraid I’d miss out.
The
morning I shared the details of the delivery man stalking incident to a good
friend over coffee was right about the time I had the good sense to hit the
pause button and insert a little sanity check into my life. I heard the
words coming out of my mouth, my confession if you will, but honestly, I
couldn’t believe what I was saying. I did what? Why?
And then it hit me.
There’s
a truth out there advertisers don’t want us to know. Save for one or two
new electronic items you might not even want or need, there’s nothing new this
season that you’re going to miss is if don’t hurry. While it’s true you
might save a few dollars here and there, research indicates that stores only
deeply discount a small handful of items banking on the hope you’ll fill your
cart with other regularly priced merchandise while waiting in line to grab one
of only five Hero Princess figurines being sold in the next ten minutes for
fifty cents. They’re counting on your trip to snag Hero Princess for
under a buck costing you closer to a hundred dollars before you leave their
fine establishment.
Whether
you’ll be spending a quiet evening curled up with a good book this Christmas or
circulating a room filled with family and friends, my guess is what you most
need to hear you won’t find in any advertisement set to hit your inbox in the
coming days. Friends, you don’t need to hurry. In fact, if you can
find a few hours, let yourself rest and try hard not to feel guilty about
it. Remind yourself that most likely, you’re ready. And if you’re
not, force yourself to make a sane to do list you actually have a shot at
accomplishing rather than a manifesto that will leave you feeling inadequate
when you fall short. Trust that you got the best deal. If you learn
that Hero Princess is going to be on sale for a quarter for five minutes on
Christmas Eve, say a prayer for the sucker that’s going to be standing in line
rather than diving for your wallet and coat.
Is
what you’ve done good enough? I bet it is. If you share your heart
with someone this Christmas. If you reach out and make vulnerable a bit of
yourself you otherwise keep guarded, you’ll ace Christmas 2016. And if
you don’t find yourself chasing a delivery truck? That’s some serious
extra credit.