Surely by now everyone has received at least ten of these
types of emails advertisements this season, right? Only
ten days left! Hurry in! You might miss out on something
incredible! What are you waiting
for? Hurry! Hurry! Hurry!
Only eight days left! Are you
stupid? Three days, people! Where are you? HURRY!
You’re going to miss it!
If you’re anything like me, by the time you get done reading
an ad like the one above, your heart’s racing and you feel a building anxiety
over the fact you might just miss something if you don’t indeed hurry. Even if all was well in your world before you
even knew that ad existed. Even if you
had things well in hand this holiday season, the ad most likely did its
job. Have you ever noticed how marketers
play on emotions that sit way too close to the surface for many of us? They unsettle you (Am I ready?). They place
doubt (Did I get the best deal?). They might even play on fear (Is what I’ve done good enough?).
I’m the first to admit I can easily get caught up in this
hurry frenzy. As the baby of five kids,
I never wanted to miss out on anything growing up and I can proudly say in just
over forty years, nothing’s changed. I
still hate missing out. I’m the first
one up on Black Friday and I’ve even been known to follow a certain big brown
truck to a nearby game store on release day for a kiddo I happen to adore. I can hear you laughing but don’t judge
me. My guess is you’ve probably done
this same type of thing, especially if you have children. Whether it happens to you during the holidays
or at some other time of year, like a birthday or special occasion, it doesn’t
matter. Even though my kiddo is older now,
I can still hear his pleas from past holidays ringing in my ears. But
mom, you have to hurry! They open at 4am
on Saturday but you only have an hour.
If you aren’t one of the first three in line, they’ll sell out and I’ll
be the only kid without a copy of the game! It’s a boatload of pressure, I’ll tell
you. Like the little angel knew what he
was getting anyway. Yet there I went, running
around town in a constant panic, wondering if I was going fast enough, afraid
I’d miss out.
The morning I shared the details of the delivery man
stalking incident to a good friend over coffee was right about the time I had
the good sense to hit the pause button and insert a little sanity check into my
life. I heard the words coming out of my
mouth, my confession if you will, but honestly, I couldn’t believe what I was
saying. I did what? Why? And then it hit me.
There’s a truth out there advertisers don’t want us to
know. Save for one or two new electronic
items you might not even want or need, there’s nothing new this season that
you’re going to miss is if don’t hurry.
While it’s true you might save a few dollars here and there, research
indicates that stores only deeply discount a small handful of items banking on
the hope you’ll fill your cart with other regularly priced merchandise while
waiting in line to grab one of only five Hero Princess figurines being sold in
the next ten minutes for fifty cents.
They’re counting on your trip to snag Hero Princess for under a buck
costing you closer to a hundred dollars before you leave their fine
establishment.
Whether you’ll be spending a quiet evening curled up with a
good book this Christmas or circulating a room filled with family and friends,
my guess is what you most need to hear you won’t find in any advertisement set
to hit your inbox in the coming days. Friends,
you don’t need to hurry. In fact, if you
can find a few hours, let yourself rest and try hard not to feel guilty about
it. Remind yourself that most likely,
you’re ready. And if you’re not, force
yourself to make a sane to do list you actually have a shot at accomplishing
rather than a manifesto that will leave you feeling inadequate when you fall
short. Trust that you got the best
deal. If you learn that Hero Princess is
going to be on sale for a quarter for five minutes on Christmas Eve, say a
prayer for the sucker that’s going to be standing in line rather than diving
for your wallet and coat.
Is what you’ve done good enough? I bet it is.
If you share your heart with someone this Christmas, if you reach out
and make vulnerable a bit of yourself you otherwise keep guarded, you’ll ace
Christmas 2013. And if you don’t find
yourself chasing a delivery truck?
That’s some serious extra credit.